15% OF MUSIC FANS UNDER 25 HAVE NEVER LISTENED TO A FULL ALBUM
That’s according to a survey by Deezer of over 2000 adults in the UK
Words: DJ Mag Staff
15% of music fans under the age of 25 in the UK say they have never listened to a full album, according to a new survey conducted by streaming platform Deezer.
The study took results from more than 2000 UK-based adults, finding further that 42% of people are simply adding their favourite tracks into playlists and dispensing with the rest of artists’ albums.
When pushed on exactly why their listening habits were tending towards picking and choosing what they wanted to listen to from albums, many of those involved in the survey said that they simply led too busy lives to devote time to giving things a full listen.
Deezer’s stats for its own streaming platform also point out that album listening in the UK is down to just 17 minutes per day, lower than the global average of 26 minutes a day.
82% of those questioned said that they had listened to a full album, and at home (53%), on a car journey (32%) and on a walk (14%) were the favoured places to listen to music for those partaking in the study.
The survey chimes with increasing fears that the traditional album format is dying, as many artists move to release large collections of work in order to boost streaming rates and revenues.
It’s not all doom and gloom for the music industry though. Recent figures found that music piracy levels have dropped by over 10% this year compared to 2018.
Amazon Music also recently launched a high-definition streaming service. Check it out here.
October 8th, 2019