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Proximity + Brownies & Lemonade Present The Third Edition of Fan Favorite Streaming Event Digital Mirage Friendsgiving

Proximity + Brownies & Lemonade Present The Third Edition of Fan Favorite Streaming Event Digital Mirage Friendsgiving

Slated for November 27-28 and the November 28-29 for Chinese fans only.

Words: ARIEL JO

Building off the momentum of two enormously successful Digital Mirage festivals, Los Angeles based independent electronic music brands Proximity and Brownies & Lemonade announced today that they will be returning to the virtual festival community with a Thanksgiving-themed third iteration, Digital Mirage Friendsgiving.

With 10 million playbacks and 5 million live viewers between two editions – Digital Mirage has become a beacon of hope for dance music fans in the wake of shutdowns and has established itself as a stable for the industry. Whether it’s providing a massive platform for artists and their exclusive music or raising funds and awareness for key issues affecting the community, Digital Mirage brings something special to a crowded live stream arena.

Slated for November 27-28 and the November 28-29 for Chinese fans only, Digital Mirage Friendsgiving will bring festival-worthy content into people’s homes worldwide with exclusive sets from headliners like ‘beat’ scene phenomenon The Glitch Mob, “the godfather of dance music” Tiesto, highly anticipated b2b set from industry giants ZHU and NGHTMRE, and a marquee set by Louis the Child, replacing their annual Thanksgiving show in Chicago that raises money for charity. Tchami and Dr. Fresch link for an extraordinary performance from a very cinematic location, a rare set from Future Classic’s taste-maker Wave Racer, trap maestro Yehme2, Australian powerhouse producer, DJ, and label head Nina Las Vegas, and FEMMEHOUSE bosslady LP Giobbi, as well as Kaku, one of the few Asian artists on the line up. This year Kaku collaborated with Nitti Gritti on two major releases – “Pass out” and “Selfish” on Korean label CONECTD – with the goal of bringing east and west cultures together through music. Both Kaku and Nitti Gritti have exciting sets prepared for Digital Mirage Friendsgiving.

Digital Mirage Friendsgiving will provide fans with more access to the event by streaming through different platforms including YouTube, Twitch, Playstation Network, andriodTV, VK, and artists’ Facebook accounts with the goal spreading their message of connectivity and solidarity even further. Digital Mirage Friendsgiving has the artists’ Chinese fans in mind and has partnered up with iQiyi for streaming in China.

In the spirit of giving, all proceeds from Digital Mirage Friendsgiving will be both donated to National Independent Venue Association (NIVA)’s Save Our Stages Emergency Relief Fund and the performing artists, which will be collected by Plus1’s Fund for COVID-19 Relief. The festival, completely free of charge, generates funds through participant donations.

At the start of the COVID-19 shelter-in-place order, Digital Mirage was one of the driving forces to propel the music industry. For their first edition in April 2020, they garnered over 1.1 million attendees, $300,000 in donations for Sweet Relief Musicians Fund, and 4.1 million overall playbacks. Expanding upon their vision, Digital Mirage 2.0 featured 58 of some dance music’s most in-demand artists. Originally scheduled for June 5-7, Digital Mirage 2.0 was postponed by a week in support of the Black Lives Matter movement and donations generated by the event were allocated to Equal Justice Initiative and Color of Change.

As pioneers within the virtual event landscape, Brownies & Lemonade, Proximity, and Keel represent the next wave in music entrepreneurs aimed to foster the future of the global music industry.

 

Full Lineup A-Z

Austin Millz

Benny Bennasi

BLVK JVCK

Chris Malinchak

Coco & Breezy

Cosmo’s Midnight (DJ Set)

DJ Sliink

Drezo

DUBDOGZ

Hex Cougar

Huxley Anne

JAWNS

Jon Casey

JSTJR

Kaku

Kito

Lastlings

Laxcity

Loud Luxury

Louis The Child

LP Giobbi

Lunice

Moksi

ZHU B2B NGHTMRE

Nina Las Vegas

Nitti Gritti

Noodles

Ookay (Live)

Power Glove

SAYMYNAME

Shallou

Slow Magic

Tchami B2B Dr. Fresch

The Glitch Mob

Tiesto

Voltra

Wave Racer (Live)

YehMe2 (Trap History set)

Plus Special Surprise Performance

November 26th, 2020

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