As slippery and elusive as his namesake when it comes to answering questions, DJ Snake’s past twelve months loom large through the simulacrum of social media. Filmed kung-fu fighting in front of a private jet, the Parisian DJ and producer, christened William Sami Étienne Grigahcine, had plenty of reason to be in an ebullient mood.
He produced ‘Selfish Love’ for actor and singer Selena Gomez, turning out reggaeton and acoustic versions for maximum impact — then adding a Tiësto remix just to make sure. Teaming up with Rick Ross and Rich Brian on ‘Run It’, he channelled Ed Banger, trap and Hans Zimmer into a track so epic and beefy it could only be the soundtrack to a Marvel film, martial arts epic Shang-Chi and the Legend of the Ten Rings. ‘You Are My High’ featured a sunny, filtered soul vocal transposing over a bouncing hip-hop beat, and ‘Ring The Alarm’ went balls to the wall with a future house club banger.
Taking merch to its apex, he also released a branded DJ Snake Hublot watch — yours for a cool £21k.